Get The Most Value Out Of Marketwired With These Tips
Marketwired, the press release distribution service from NASDAQ, has been delivering PRWeb Pricing to journalists and media outlets for more than 20 years. We've put together some tips to help you get the most out of your Marketwired distribution with Press Release Jet.
Marketwired, the press release distribution service from NASDAQ, has been delivering press releases to journalists and media outlets for more than 20 years.
Marketwired is a press release distribution service that has been around since 1999. In 2014, NASDAQ acquired Marketwired and now it's available in the US and Canada as well as the UK.
If you're looking for a way to get your company's news out to journalists and media outlets, Marketwired is one of the best options out there. The service is owned by NASDAQ so they know how important getting coverage can be for your business!
We've put together some tips to help you get the most out of your Marketwired distribution with Press Release Jet.
Use the byline, boilerplate, and quote sections to your advantage.
Use HTML formatting to make your press release look great.
Make sure you have a clear call to action in your PRNewswire Pricing that gets people excited about what you're offering them! You can include links to social media accounts or other digital assets that will help increase their brand recognition if they choose not to sign up for an account with Marketwired directly at this time (but we recommend doing so anyway!).
1. Enable a brand wire.
BrandWire is an optional enhancement that allows you to include additional graphics and links in your press release. You can upload up to 4 images or graphics that will appear near the top of your press release on Marketwired's website and social media pages.
Brandwire is also great for brands who want their own branding on Marketwired, but don't know how they want it implemented yet. That way, if you decide later that you want something else instead of what we've done here (or even nothing at all), then there's still some space left over so anyone else can put whatever they'd like there as well!
Our optional brand wire enhancement allows you to include additional graphics and links in your press release at no extra cost. You can upload up to 4 images or graphics that will appear near the top of your press release. You can also include 2 links which will appear in a teasers section at the bottom of your release.
If you're looking for a way to get more value from your Marketwired press release, our optional brand wire enhancement allows you to include additional graphics and links in your Marketwired Pricing at no extra cost. You can upload up to 4 images or graphics that will appear near the top of your release. You can also include 2 links which will appear in a teasers section at the bottom of your release.
The image(s) should be high resolution (300DPI), preferably in PNG format, so they can be easily viewed on both mobile devices and desktops without any issue. The links should be direct links to pages on your site rather than just referring customers back through Google search results or other websites like YouTube where they may land after clicking on one of these ads instead of going directly to their own website (this increases conversion rates).
2. The Whole Truth - Bylines, Boilerplates, and Quotes on Your Marketwired Release
The byline is the first thing that people will see on your release and it's also the most important.
The boilerplate is what you use for each sentence in your release, but also if there are any quotes from other sources (that don't necessarily have to be attributed). You can add this at any point in time, but we recommend adding it right after your byline so that readers know where they are when they start reading.
You might be wondering why these two things are so important. Well, they're both used as hooks to grab attention and keep people interested in what else you have to say! If someone sees something like this: "Marketwired releases its fourth-quarter earnings report," they'll likely move on because they're not interested in hearing about Marketwired earnings reports (and maybe even think it has nothing to do with them). But if instead, we said something like this: "Marketwired released its fourth-quarter earnings report today," then we've got our hook set up! And now readers know exactly who wrote this article—which means even though there isn't much going on yet, their interest has been piqued enough so now would probably be a good time for us to talk about our company's latest products or PRNewswire Cost offering before moving onto something else."
The byline appears just under the headline and should be written as follows: "By [Your Name]", where [Your Name] is replaced by your name or company name. This is not optional, as articles without attribution are often seen as untrustworthy by journalists and audiences alike. The boilerplate is a brief "About Us" section that describes your company and what it's all about. It usually appears at the end of the article just above your contact information. A quote is a bite-sized sentence that encapsulates what you want readers to remember from an article or story.
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3. Use HTML formatting on your Marketwired Release
Using HTML formatting on your Marketwired Release is a good way to make it more appealing, visually. You can use bold, italics and underline to draw attention to key points in your release.
Use bold text for headlines and subheadings.
Italicize words that are important or stand out from the rest of the document.
Underline links if you have them (most releases do). This will help users quickly navigate through different parts of your release without having to read through all of it at once; instead, they can simply click on one link and then another until they find what they need!
Images are also helpful if done properly because they add colorfulness to an otherwise dull piece of writing—and who doesn’t want their content looking pretty?
With these new tools at your disposal, you’ll be able to write more effective Press Release Pricing that is better optimized for search engines. The key takeaway from all this is that Marketwired can help make your company more visible in the media, so it’s worth considering if it might work for you.
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